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[Andy]

* Propose Specific Topics: Tightly focussed sessions like "Seven Ways to Profitability" and "Free Space Optics: A Viable Last Mile Option" are more likely to find a slot than amorphous titles like "Creating a Successful Web Site."

* Push the Envelope: Attendees go to events to learn about the latest products, practices and perspectives. They don't need too-basic "101" tutorials, unsourced evangelical statistics or dog-eared case studies and site examples that everyone has heard before.

* Write Tight: Each individual session gets just a title plus two or three sentences in the program to attract an audience. Feel free to provide whatever background information needed to evaluate the session, but remember that the session description needs to be compelling -- and short.

* Highlight Credentials: Audiences appreciate the chance to spend quality time hearing about your high-profile experiences with pioneering technologies, innovative business models or important companies.